What is SERP (Search Engine Results Page)?

Also known as: Search Engine Results Page

The page of results a search engine returns for a query.

A SERP is the page a search engine returns in response to a query, including organic results, ads, featured snippets, and local packs. SEO and marketing teams track SERPs across locations to monitor rankings and visibility. Because results are personalized and localized, accurate SERP tracking requires residential proxies with geo-targeting so each query reflects what a real local user would see.